In a Nutshell

Seasoned journalist, author, and editor with 18 years of experience in the publishing industry.
Articles published in Cooking Light, Fitness, San Jose Mercury News, and other publications.
Coauthor of the New York Times bestseller Dr. Gott’s No Flour, No Sugar Diet and author of Campfire Cuisine.
Skilled at writing feature articles and reviews, research and reporting, and project management.

Where I’ve Been All These Years

Freelance Writer                                                                                       2000–Present

• Write feature articles on food, cooking, restaurants, travel, nutrition, health & fitness, home improvement, business, and other topics for popular publications including Cooking Light, Fitness, San Jose Mercury News, Seattle Post-Intelligencer, Delectable, Las Vegas Sun, Vine, San Francisco Chronicle's SFGate.com, Today’s Home, and many others
• Write restaurant and cookbook reviews for popular publications and websites including Delectable, Vine, www.Sallys-Place.com, www.amazon.com, www.education.com, and others.
• Coauthored the New York Times bestseller Dr. Gott’s No Flour, No Sugar Diet (Quill Driver Books, July 2006; Warner Wellness, January 2007).
• Authored Campfire Cuisine: Gourmet Recipes for the Great Outdoors (Quirk Books, May 2006).
• Research and report on culinary industry trends, travel and lifestyle topics, and current events.
• Develop and maintain industry contacts, interview experts, and conduct research and fact-checking.
• Develop and test recipes—created more than 400 inventive original recipes and adapted dozens of classic preparations to meet strict dietary guidelines.

Sr. Online Marketing Manager: Berrett-Koehler Publishers, San Francisco, CA 1999–2007

• Write and edit compelling content for web sites, book jackets, catalogs, print and web advertisements, brochures, fliers, press releases, and other promotional materials.
• Manage web site content, design, and programming teams.
• Manage projects and set up start-to-finish systems for on-time task completion.
• Plan and execute Internet marketing campaigns, including Web promotion, blog ads, and PPC advertising.
• Hire, train, and manage a stable offreelance writers.

Promotion Manager: Berrett-Koehler Publishers, San Francisco, CA              1994–1999

• Oversaw design and production of catalogs, book jackets, brochures, fliers, print advertisements, and sell sheets.
• Wrote marketing copy for book jackets, catalogs, advertisements, brochures, fliers, and press releases.
• Developed and implemented successful marketing and advertising plans for line of adult non-fiction books.
• Presented new books to field sales representatives and bookstore buyers.

Publicity Manager: Hunter House Publishers, Alameda, CA                          1992–1994

• Planned and implemented successful print and broadcast media campaigns for line of adult non-fiction books.
• Secured reviews and feature articles on books and authors in national magazines and newspapers.
• Booked authors for radio and television interviews.

Publicist: China Books & Periodicals, San Francisco, CA                                 1991–1992

Reporter/Editorial Assistant: Southern Exposure Magazine,Durham, NC    1990–1991

Publicity Assistant: Butterfield Associates,Emeryville, CA                             1988–1990

Where I Learned the Basics

University of California, Santa Cruz: BA Psychology with honors, Phi Beta Kappa   1988
UC Berkeley Extension: Courses in food writing, copyediting, book design, and promotional copywriting.
SFSU Multimedia Studies Program: Courses in HTML, web design, and search engine optimization.
Technical Skills: Microsoft Office, HTML, Dreamweaver, Moveable Type, Wordpress, Acrobat Pro, Photoshop.

Writing SamplesReferences and Furnished on Request