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In a Nutshell
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Seasoned writer, journalist, author, and editor with more than 20 years of experience.
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Articles published in Cooking Light, Fitness, San Jose Mercury News, and other publications.
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Author or coauthor of four published books, including a New York Times bestseller.
- Skilled at both editorial and marketing writing.
- Hard working, detail oriented, deadline driven, and creative to boot.
What I've Been Doing All These Years
Freelance Writer and Editor 2006–Present
- Coauthored The Lazy Gourmet: Magnificent Meals Made Easy (Viva Editions, due out May 2011)
- Coauthored the New York Times bestseller Dr. Gott’s No Flour, No Sugar Diet (Quill Driver Books 2006, Warner Wellness 2007).
- Authored Campfire Cuisine: Gourmet Recipes for the Great Outdoors (Quirk Books, May 2006).
- Wrote and edited the “Restaurants” section of Moon Metro San Francisco (Avalon Travel, September 2008).
- Write feature articles on nutrition, food, cooking, health, fitness, travel, home improvement, personal finance, and other lifestyle topics for popular publications including Fitness, Cooking Light, San Jose Mercury News, Seattle Post-Intelligencer, Las Vegas Sun, Vine, San Francisco Chronicle's SFGate.com, and many others.
- Food blogger for www.twolazygourmets.com and www.barnesandnoble.com, writing frequent blog posts on cooking, recipes, new cookbooks, kitchen products, and food trends.
- Develop and maintain industry contacts, interview experts, and conduct research and fact-checking.
- Edit books on cooking, food, nutrition, fitness, travel, and other lifestyle topics.
- Develop and test recipes—created more than 400 inventive original recipes and adapted dozens of classic preparations to meet strict dietary guidelines.
- Write marketing copy—advertisements, product packaging, presentations, speeches, product descriptions, press releases, book jackets, newsletters, and web copy—for a wide range of clients.
- Current and recent clients include Mezzetta, Amazon.com, Barnesandnoble.com, M Magazine, Today’s Home magazine, Conexion, Club One, North Atlantic Books, The Jewish Community Center of San Francisco, Berrett-Koehler Publishers, and many others.
Sr. Online Marketing Manager: Berrett-Koehler Publishers, San Francisco, CA 1999–2007
- Drove internet marketing initiatives for independent publisher of books on business, personal development, and current events, including planning and implementing successful web advertising, promotion, and publicity campaigns and managing web content development, design, and programming teams. Oversaw writing, design, and production of promotional materials (catalogs, book jackets, brochures, advertisements, and sell sheets); presented new books to sales representatives and bookstore buyers; and hired, trained, and managed a team of freelancers.
Promotion Manager: Berrett-Koehler Publishers, San Francisco, CA 1994–1999
- Developed and implemented successful marketing and advertising plans for line of non-fiction books; oversaw writing, design, and production of promotional materials (catalogs, book jackets, brochures, advertisements, and sell sheets); presented new books to sales representatives and bookstore buyers; and hired, trained, and managed a team of freelancers.
Publicity Manager: Hunter House Publishers, Alameda, CA 1992–1994
Publicist: China Books & Periodicals, San Francisco, CA 1991–1992
Reporter/Editorial Assistant: Southern Exposure Magazine,Durham, NC 1990–1991
Publicity Assistant: Butterfield Associates,Emeryville, CA 1988–1990
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