In a Nutshell

• Seasoned journalist, author and editor with 20 years of experience.
• Articles published in Cooking Light, Fitness, San Jose Mercury News and other publications.
• Author or coauthor of three published books, including a New York Times bestseller.
• Marketing background that includes writing all types of marketing collateral, from advertisements, catalogs and book jackets to press releases and corporate newsletters.
• Skilled at both marketing and editorial writing.

Where I’ve Been All These Years

Freelance Writer and Editor                                                                                      2000–Present

• Coauthored the New York Times bestseller Dr. Gott’s No Flour, No Sugar Diet (Quill Driver Books 2006, Warner Wellness 2007).
• Authored Campfire Cuisine: Gourmet Recipes for the Great Outdoors (Quirk Books, May 2006).
• Wrote and edited the “Restaurants” section of Moon Metro San Francisco (Avalon Travel, September 2008).
• Write feature articles on nutrition, food, cooking, health, fitness, travel, home improvement, personal finance, and other lifestyle topics for popular publications including Fitness, Cooking Light, San Jose Mercury News, Seattle Post-Intelligencer, Las Vegas Sun, Vine, San Francisco Chronicle's SFGate.com, and many others.
• Develop and maintain industry contacts, interview experts, and conduct research and fact-checking.
• Edit books on cooking, food, nutrition, fitness, travel, and other lifestyle topics.
• Develop and test recipes—created more than 400 inventive original recipes and adapted dozens of classic preparations to meet strict dietary guidelines.
• Write marketing copy—advertisements, product packaging, presentations, speeches, product descriptions, press releases, book jackets, newsletters, and web copy—for a wide range of clients.
• Current and recent clients include Amazon.com, Barnesandnoble.com, Today’s Home magazine, Conexion (through whom I’ve written for Aflac, State Farm, Ford Mercury, ESPN Deportes, Diamond Cabinets and others), Club One, North Atlantic Books, The Jewish Community Center of San Francisco, Berrett-Koehler Publishers and many others.

Sr. Online Marketing Manager: Berrett-Koehler Publishers, San Francisco, CA 1999–2007

• Drove Internet marketing initiatives for independent publisher of books on business, personal development, and current events, including planning and implementing successful web advertising, promotion, and publicity campaigns and managing web content development, design, and programming teams.

Promotion Manager: Berrett-Koehler Publishers, San Francisco, CA              1994–1999

• Developed and implemented successful marketing and advertising plans for line of non-fiction books; oversaw writing, design, and production of promotional materials (catalogs, book jackets, brochures, advertisements, and sell sheets); presented new books to sales representatives and bookstore buyers; and hired, trained, and managed a team of freelancers.

Publicity Manager: Hunter House Publishers, Alameda, CA                          1992–1994

Publicist: China Books & Periodicals, San Francisco, CA                                 1991–1992

Reporter/Editorial Assistant: Southern Exposure Magazine,Durham, NC    1990–1991

Publicity Assistant: Butterfield Associates,Emeryville, CA                             1988–1990

Where I Learned the Basics

University of California, Santa Cruz: BA Psychology with honors, Phi Beta Kappa   1988

What Else Can I Do?

Experienced with both AP and Chicago style, Microsoft Office, HTML, Dreamweaver, Moveable Type, Wordpress, Acrobat Pro, and Photoshop.

Writing Samples and References Furnished on Request